Venus Williams Launches EleVen Clothing Line with Steve & Barry’s
Posted by Aaress Lawless on Aug 23, 2007 | Print |
Venus Williams and Steve & Barry’s stores announced today that they will soon be debuting an exclusive signature collection designed by the six-time Grand Slam champion.
The collection, called EleVen™ by Venus Williams, features a wide assortment of classic, active lifestyle and performance looks, on-court as well as casual footwear, accessories, and more.
The signature item in the line is the “V-Court,” a high performance, on-court sneaker. Williams, the four-time Wimbledon Champion (including 2007) and two-time U.S. Open Champion, will debut the V-Court during her matches at the U.S. Open next week.
“I love fashion and the idea that I am using my design education to actually create clothing and footwear that I will wear on and off the tennis court is a dream come true for me,” said Williams.
“The vision has been to create a collection that will allow women to easily transition throughout their active lifestyles and still look fashionable. I’m thrilled with everything we’ve created to launch EleVen.”
Hitting store shelves in time for the Holiday Season this November, EleVen will be sold exclusively at Steve & Barry’s stores nationwide.
The launch of EleVen includes over 120 pieces, including nine styles of athletic footwear in a wide variety of color ways, track suits, fleece outerwear, street active apparel, graphic t-shirts, puffy down jackets with removable sleeves, denim jackets and jeans, velour items, tote and gym bags, jewelry, sports socks and bras, and more.
Everything in EleVen will be priced at $19.98 and under, including the V-Court sneaker, which will retail for $14.98. While the price point is affordable, the quality of the V-Court is high-end, offering similar construction and styling as many of the most expensive tennis sneakers on the market.
More information about EleVen and Steve & Barry’s is available online at www.elevenbyvenus.com and www.steveandbarrys.com.
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