USTA, Davenport, and Austin Join Decades of Smooth Health Juvederm Campaign

Image courtesy of Donnie Miller

Allergan Inc., in partnership with former world No. 1 tennis players Tracy Austin and Lindsay Davenport, today launched Decades of Smooth, a health education campaign.

The project’s goal is to educate women and men about the best skin care routines for the various decades of life, taking into account lifestyle choices, environmental factors and individual approaches to aging.

Tracy Austin, 45, and Lindsay Davenport, 31, joined this campaign to share their approaches to achieving smooth and natural looking skin in an effort to help women and men of all ages get the facts about products that are available to help treat the signs of facial aging.

As people age, continued exposure to the environment, coupled with repeated facial expressions such as frowning, squinting and smiling, may make wrinkles and lines apparent even when their faces are relaxed.

“After years on the court and in the sun, I began to notice changes in my skin that no amount of exercise and healthy eating could fix,” said Tracy Austin, a former world number one tennis player and a network commentator for women’s tennis.

“During a visit to my dermatologist after my 40th birthday, I asked him what I could do to address the wrinkles that bothered me most – the lines that went from the bottom of my nose to the sides of my mouth. He recommended treatment with Juvéderm™ dermal filler, and after just one treatment, my lines were instantly filled in and I was happy with the smooth and natural-looking results.”

Lindsay Davenport, a winner of 54 career WTA tour single titles, adds, “I am a proponent of healthy aging, which can involve different approaches at various points in your life, especially when it comes to skin care, eating right and exercise. As a new mom in my 30s with a busy career on the courts, it is important that my beauty routine stay simple. Treatment with Juvéderm™ dermal filler is perfect for me because it instantly creates a natural, refreshed look with minimal downtime. After my treatment, my friends notice a difference, but they can’t quite put their finger on what it is.”

A cornerstone of the Decades of Smooth campaign is the Juvéderm™ sponsorship of three tennis tournaments in partnership with the USTA.

At each of the following events, Tracy Austin and Lindsay Davenport will have the opportunity to share their beauty secrets to smooth and healthy skin with attendees at select times throughout the course of the tournaments.

In addition, local physicians will be on hand providing interested consumers with complimentary facial analyses to determine if they are candidates for treatment with Juvéderm™ dermal filler.

The tournaments include:

• Sony Ericsson Open in Miami from March 24 through April 6
• East West Bank Classic in Los Angeles from July 21 through July 27
• US Open in Queens, NY from August 25 through September 7

Juvéderm™ is a smooth consistency gel made of hyaluronic acid—a naturally occurring substance in your skin that helps to add volume and hydration.

Your healthcare professional eases Juvéderm™ injectable gel under the skin to instantly restore your skin’s volume and smooth away facial wrinkles and folds, like your “smile lines” or “parentheses” (nasolabial folds—the creases that run from the bottom of your nose to the corners of your mouth).

The presence of Juvéderm™ at the US Open will feature the “Juvéderm™ Decades of Smooth Lounge,” a large-scale promotional booth that will be featured on the grounds of the USTA Billie Jean King National Tennis Center during the two weeks of the tournament.

Top local physicians will be on site to provide US Open fans with the opportunity to receive complimentary facial consultations and eligible attendees may receive a certificate for a complimentary treatment following the tournament with a physician of their choice. Over 700,000 fans are expected to attend the US Open this year.

“We are thrilled to welcome Juvéderm™ to our outstanding lineup of US Open sponsors,” said Pierce O’Neil, Chief Business Officer, USTA. “The US Open provides Juvéderm™ the opportunity to connect with thousands of fans during the two weeks of the world’s highest attended annual sporting event.”

For more information about Juvéderm™ and the Decades of Smooth campaign, and to find a directory of aesthetic-specialty physicians in your area, please visit www.Juvederm.com.

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