NikeWomen’s newest ‘Here I Am’ Pan-European marketing campaign celebrates the emotional strength of girls who play sports.
One of their featured athletes is three-time Grand Slam champion Maria Sharapova.
In this ‘Here I am’ campaign, Nike strives to inspire a new generation of young European women and to experience the positive impact of sports on their lives.
To do so Nike is launching a series of animated films featuring five young female European athletes. Each film shows the unique athlete’s journey towards mental strength gained through sports.
In Sharapova’s animated film, Nike shares the story of how Sharapova’s critics have unwittingly fueled her success.
Maria Sharapova’s Story — NikeWomen: Here I Am Video
Oh, I thought there was a “I’m right here!” campaign already. :D