Prince Named Official Clothing Sponsor of the Sony Ericsson Championships
Published by Aaress Lawless on Nov 3, 2008 | Print |
Prince has been named the official apparel and footwear partner of the season-ending Sony Ericsson WTA Tour Championships.
Overall, nearly one-third of all the players who qualified for the year-end Championships play with Prince racquets.
Jelena Jankovic, Vera Zvonareva, Liezel Huber, Katarina Srebotnik and Ai Sugiyama use the brand’s racquets, plus Sugiyama will be head to toe in Prince products – from footwear to racquet to wristbands.
The six day, round robin competition will be televised on major broadcast networks around the world and will showcase, along with the best players on the planet, the latest Prince performance footwear and apparel - to be worn by every Championship official, line judge, chair umpire and ball person.
“This is Prince’s inaugural year as the official sponsor of the year-end championships and a partnership of which we are extremely proud, “said Linda Glassel, Vice President of Marketing and Brand Image at Prince Sports, Inc.
“In recent years we have made a commitment to grow our footwear and apparel categories by developing the most technically advanced products for players. It is rewarding to be recognized by one the sport’s leading organizations and have been asked to provide product to one of the most competitive, high-profile events.”
As the world’s best battle it out for $4.5 million in prize money, fans and viewers will see all tournament officials and crew members sporting pieces from the Gold and Black collections in the company’s Aerotech apparel line as well as footwear from the company’s popular M Series line.
For more information or to view Prince products, please visit www.princetennis.com.
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