Win $1 Million Dollars with Racket Up, America!

You could win a chance to serve for $1 million dollars thanks to a new promotion by the tennis industry, designed to drive consumer awareness of tennis!

In the unique promotion, called “Racket Up, America!”, anyone who buys a new tennis racket—of any brand, and at any tennis retailer or pro shop—from July 15 through Sept. 30, 2009, could win a chance to serve for the $1 million grand prize, along with a trip for two to the finals of the 2010 US Open.

The serve for $1 million will take place at the BNP Paribas Showdown in New York’s Madison Square Garden on March 1, during Tennis Night in America.

Consumers register their racket purchase at playtennis.com/million—and they’re immediately entered to win. Also available will be other prizes totaling $10,000.

“‘Racket Up, America!’ is a collaborative industry effort to further stimulate business at retail and a first step in our focus to pursue other opportunities to support the economic health of our industry on a broader level,” says Jon Muir, the president of the Tennis Industry Association. “The other benefit for this promotion will be to utilize this from a general PR aspect to bring more excitement and interest in our sport and still continue the momentum of frequent-player participation growth in tennis that we have experienced over the last few years.”

“Frequent players, those who play at least 21 times a year, are considered the heart of the tennis market—since they buy the most equipment, book the most court time, take the most lessons, etc.,” Muir adds.

“For this industry to thrive, we need to continue to grow our frequent-player base, and we will continue to look at ways we can do this, so that it will impact the business side of tennis throughout the industry as well.”

More information on “Racket Up, America!”, including official rules and details, are at playtennis.com/million.