On the Baseline Tennis News

The WTA has unveiled a new global advertising campaign with the tagline “Strong is Beautiful”, featuring both current and next generation stars of the sport. Watch On The Baseline over the next few days to see a sneak peak of all of the TV commercials. The campaign includes television, print and digital ads along with social media applications and will be unveiled across 80 markets over the next two years.

Tournament Dates: May 9-15

The WTA unveiled today a new global advertising campaign with the tagline “Strong is Beautiful”, featuring current and next generation stars of the sport. The campaign includes television, print and digital ads along with social media applications and will be unveiled across 80 markets over the next two years. Check in at On the Baseline over the next 7 days to get a sneak peak to the new tv ads.

Tournament Dates: May 9-15

Recent comments from a WTA great have added to the overall opinion that women’s tennis is at one of its lowest points in history. How has it found itself in this position? And is there a player who can wrench the tour out of its slump and restore its credibility? Matt Trollope reports.

Renowned Sportscaster, Tennis Champion to Join French Open, US Open On-Air Teams

Tournament Dates: May 9-15

Mercury renews title sponsorship for women’s pro tennis tournament in 2011 and 2012

Tournament Dates: May 9-15

Petra Kvitova hit 40 blistering winners past Victoria Azarenka in the final of the Mutua Madrid Open on Sunday to win the biggest title of her career. Watch this video to relive some of those great shots as well as other highlights from Madrid

Premier 5 Tournament

This week the WTA is in the historic city of Rome for the Internazionali BNL d’Italia where the WTA caught up with three-time Grand Slam champion Maria Sharapova. Roland Garros is the only Grand Slam title to have eluded the 24-year-old Russian so we asked her how she adapts her game for clay courts, what specific areas she’s been working on recently as well as finding out what she’s been getting up to around the city.

The US Open, along with four other US Open Series tournaments, have been added to the Esurance sponsorship mix.

Results for Monday, May 9, and Order of Play for Tuesday, May 10

Xperia Hot Shot Bethanie Mattek-Sands is doing rather well at the Mutua Madrid Open. Having beaten former world No.1 Ana Ivanovic in the first round, she backed it up with a victory over Vania King and is playing Francesca Schiavone today for a place in the quarterfinals. In this video she takes some time out with her husband, Justin, and has some fun getting a caricature drawn by a local artist.