WTA And Oriflame Extend Partnership
ST. PETERSBURG, FL, USA – The WTA (Women’s Tennis Association) announced today that Oriflame, one of Europe’s leading beauty brands, has extended and expanded its sponsorship of women’s tennis for an additional two years, through the end of 2014.
Under the new agreement, Oriflame’s support of women’s tennis will expand to a global partnership, and include significant digital and marketing rights along with player advertising rights and sponsorship of the WTA’s crown-jewel season ending Championships. Oriflame will also become an official partner of the WTA’s Tennis Festivals in China and continue as a partner of the WTA’s annual pre-Wimbledon Party. Additionally, Oriflame will continue to provide beauty and styling support around off-court player events throughout the year. The partnership commenced in 2011 when Oriflame became the WTA’s official cosmetics partner for the Europe, Middle East and Asia regions.
“Oriflame has been a fantastic marketing partner for the WTA, and we are thrilled that they have expanded their sponsorship of women’s tennis to a global level,” said Stacey Allaster, Chairman and CEO of the WTA. “There is a perfect brand fit between a leading beauty company like Oriflame and the world’s leading female athletes of the WTA, and we look forward to continuing to partner with Oriflame to take the WTA to new heights.”
“We at Oriflame are excited to continue our successful partnership with the WTA, an organisation which, like us, focuses on providing women an opportunity to be successful, beautiful and confident, along with a platform to pursue their dreams,” said Michael Cervell, Senior VP Global Brand & Communications of Oriflame.
“Oriflame has been a really fantastic partner, helping to promote players in so many ways, and providing great beauty and styling expertise off the court,” said Caroline Wozniacki, WTA World No.8 and a global charity ambassador for Oriflame.
Over the past two years, Oriflame’s partnership with the WTA has played an important role in elevating the profile of women’s tennis. Highlights of the partnership have included player advertising campaigns, the styling of players around WTA key events, and the building of a several hundred thousand strong social media community. Earlier this year, some of the best women’s tennis players in the world, including Victoria Azarenka, Caroline Wozniacki, Jelena Jankovic and Anastasia Pavlyuchenkova, participated in Oriflame’s “Because Dreams Matter” campaign sharing their childhood dreams in both English and their native tongue.
Today’s announcement follows the WTA’s renewal of the partnership with Dubai Duty Free in January this year, as well as the announcement of new partnerships with Erke and California Products.